SOLUTIONS / TRADE SHOWS

Overview

This offering is a fully managed service provided to trade show organizers to help them:

  • Increase the value of the event for exhibitors, attendees, the venue, and the host community
  • Reduce the cost of providing relevant information to attendees, and the related environmental impact
  • Demonstrate technological and environmental leadership.

GreenRack™ solutions for Trade Shows are a popular offering from our Market Value Partners.

Trade Shows Tenet’s booth at CTIA 2013 in Las Vegas, NV

Features

For Exhibitors

GreenRack™ helps exhibitors target their content to attendees, while at the same time reducing the financial and environmental cost of printing and transporting materials to the event.

Exhibitors receive pre-encoded Green Tags that combine QR Code and Near-Field-Communications (NFC). These tags can be used in their booth, affixed to their racks of brochures and other materials, and are linked to documents, videos, audio, web content, etc. When a Green Tag is scanned, the system auto-identifies the end user’s device model and language setting and display the most appropriate content.

Trade Shows For Exhibitors

Each Exhibitor also receives a customizable URL that links to their personalized, real-time Virtual Rack. This URL can be used to display a Virtual Rack on a website or on a screen in the booth, with the same content and functionality as the Green Tags.

The service also includes Cloud hosting of linked documents, racks and maps, for a several months before and after the event, thus extending the value of the show beyond the on-venue days.

As a premium feature, Organizers may choose to send Exhibitors a Prospect Activity Report (PAR), i.e. a post-event listing of the (opted in) Attendees that visited the Exhibitors booth/rack, including a list of the documents they scanned. Compared with traditional Lead Capture approaches, this feature eliminates the need to scan Attendees, and results in leads that are really qualified, not just interested in booth swag.

For Attendees

Attendees no longer have to collect and carry brochures, booklets and CD’s that usually end up in the garbage can of their hotel room. They can simply scan a Green Tag or Virtual Rack with their mobile device and GreenRack™’s Information Concierge will present them with a menu of options, in their own language. The menu allows them to view the related information, have it emailed to their own mailbox or to a colleague, bookmarked or shared using social media vehicles (e.g. LinkedIn, Twitter, or Facebook). Attendees can also provide feedback or subscribe to receive changes to the content.

Content can consist of PDF documents, presentations, videos, audio, images, web links, etc. and is available before, during and after the show.

Trade Shows For Attendees

As a premium feature, Organizers may choose to send attendees a Virtual Bag, i.e. a post-event email with a list of the racks and documents they scanned.

For Organizers

In addition to the above features for Exhibitors and Attendees, show Organizers also receive a customizable URL that links to a real-time Virtual Rack containing the profiles of all Exhibitors. This URL can be used to display a Virtual Rack on the event website and on screens in the venue.

Organizers also have access to detailed analytics data showing the activity for each Exhibitor, Rack and Document. This information can be provided to the Exhibitor as proof positive of the return on their marketing investment.

GreenRack™ gives Organizers several revenue generation opportunities, including the provision of services, promotional activities and rentals.

Trade Shows For Organizers

As a premium feature for Exhibitors, Organizers may choose to send Exhibitors a Prospect Activity Report (PAR), i.e. a post-event listing of the (opted in) Attendees that visited the Exhibitors’ booth/rack, including a list of the documents they scanned.

As a value-added for Attendees, Organizers may choose to send attendees a Virtual Bag, i.e. a post-event email with a list of the racks and documents they scanned.

GreenRack™ also enables Gamification Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging. avenues to increase Exhibitor and Attendee engagement, including Passport/Badge collection, Real-Time Sustainability Dashboard, and Sustainability Awards for Exhibitors and Attendees.

Portfolio

With GreenRack™, you will bring your event to the next level in Innovation, Leadership and Sustainability. Let us show you how!
Please browse our Portfolio.